After a long winter, I felt the need to break up the “black” in my hair with some fun, randomly painted on highlights. Obsessive-compulsive about my hair (in every respect of the word), I was apprehensive about putting any sort of harsh chemicals on my locks. Fear no more, as I got the opportunity to have Redken 5th Avenue transform me into a beach goddess…just in time for the summer season. With the help of one VERY talented hair artist and NEW Chromatics Prismatic Permanent Color…my hair is healthy and I look like beach bunny (sans the suntan).
Redken’s breakthrough professional formula offers an incredible range of benefits, fortifying every strand and giving you incredible color
results. NEW Chromatics Prismatic Permanent Color leaves hair 2X more fortified, with zero ammonia, up to 100% gray coverage and a luxurious product experience. Chromatics prismatic permanent haircolor uses ODS² (Oil Delivery System) + Protein Extract Technology, a breakthrough new salon color technology exclusive to Redken. Hair is enveloped in a layer of protective oil, while long-lasting color dyes and protein extracts are propelled deep into every strand. The result is hair that looks and feels stronger, with brilliant color.
“Redken’s NEW Chromatics Prismatic Permanent Color leaves my clients’ haircolor so vibrant – they love it!” says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color. “My clients love how shiny and conditioned their hair feels. It takes them straight from the salon to the red carpet.”
“So many of my clients stick to a strict 4-6 week schedule for coloring their hair. With NEW Chromatics, they leave the salon with incredible color and fortified hair,” says David Stanko, Color Consultant for Redken. “Chromatics is great for providing 100% gray coverage, conditioned high-shine color and rich even results from root to tip.”
Maintain your beautiful color at home with Pureology for guaranteed longer lasting haircolor or with the Redken…my personal faves – Pureology Nano Works Shampoo and Conditioner and Redken All Soft Shampoo and Conditioner.
 Fortifies the cuticle for two times less breakage when using Chromatics permanent haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo