By Christabelle… @CBellesCloset
I have been a big fan of Target for a long time, but this morning I found out one more reason to love and adore the bulls-eye! Today, Target® Corp. (NYSE: TGT) announced a partnership with FEED Projects, a social business founded by Lauren Bush Lauren, to create the FEED USA + Target collection. The limited-time-only collection will include more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products will be available beginning June 30 at Target stores and on Target.com. Limited edition product will display number of meals donated from purchase (so you know just how your purchase has helped feed someone else!)
“As the founder of FEED, I am passionate about the fight against hunger and am thrilled to partner with Target to create our first ever co-branded lifestyle collection,” said Lauren Bush Lauren. “Through product sales, we hope to provide 10 million meals to Americans in need, which would make it the largest U.S. initiative in FEED’s history. I am proud that we will be able to empower guests to make a measurable impact through the purchase of the FEED USA + Target collection.”
Featuring an Americana aesthetic, the collection includes products spanning home, sporting goods, stationery, and apparel and accessories, with prices ranging from $3.00 to $400.00. Each product displays the number of meals that will be donated to children and families through Feeding America as a result of the purchase. The collection, with its modern, casual and hand-crafted feel, was co-designed by Lauren Bush Lauren.
“Establishing meaningful partnerships is part of Target’s brand legacy, from innovative design collaborations to long-term community programs,” said Stacia Andersen, senior vice president, merchandising, Target. “Through our partnership with FEED, we are offering our guests an exclusive, stylish collection that also supports an important cause.”
FEED began in 2006 when Lauren Bush Lauren designed a bag to benefit the United Nations World Food Programme’s School Feeding program. Followed by that success, Lauren founded FEED Projects LLC in 2007 with the mission to create good products that help feed the world. Best known for its iconic burlap bags, FEED’s projects to date have raised enough funds to provide nearly 60 million school meals to children around the world.
10 million meals. That’s how much food Target is hoping to donate to hungry Americans with its latest designer partnership. This time around the retailer is forgoing a collaboration with a high-end fashion guru to work with FEED Projects, the company started by former model Lauren Bush Lauren that sells simplistic burlap bags. The proceeds help feed children through the United Nations World Food Program.
With FEED, Target is going the more minimalist, feel-good route with a collection launching June 30 that includes tote bags, kitchenware and blankets. Proceeds will benefit Feeding America, a non-profit with more than 200 food banks across the country.
“People are time starved and they’re looking for easy solutions and they certainly want to make a difference,” says Laysha Ward, Target’s president of community relations.
According to 2011 data from the U.S. Department of Agriculture, more than 50 million Americans are considered food insecure, meaning they do not have enough money for sufficient food. – USA Today
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,787 stores – 1,784 in the United States and three in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/corporateresponsibility.
After witnessing the effects of hunger firsthand when traveling as a WFP Honorary Spokesperson, Lauren Bush Lauren founded FEED Projects in 2007 with the mission of creating good products that help FEED the world. Every product sold has a measurable donation attached to it and, over the past six years, FEED has been able to donate over $6 million and provide nearly 60 million school meals globally. FEED has also supported nutrition programs around the world and in the US through organizations like UNICEF and DonorsChoose.org. FEED products are available online and at retail locations around the world. For more information, please visit www.FEEDprojects.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our nationwide network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org.